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随着互联网的发展,网络零售以其低廉的价格、跨地域跨时空的服务,对传统零售行业造成了极大地冲击。传统零售行业极需要进行线上下线协同,为用户提供更优质的服务。支付宝支付宝是目前国内技术领先的第三方支付平台,根据市场数据显示支付宝目前有8亿注册用户、3亿实名用户、2亿钱包用户、1亿活跃用户。支付宝零售行业的商户提供线上营销、线下收单、移动支付等方面的服务。本文针对传统零售行业的痛点,提出如何利用支付宝进行推广、营销、收单。
With the development of the Internet, online retailing has greatly impacted the traditional retail industry with its low price and trans-regional services across time and space. The traditional retail industry needs online and offline collaboration, to provide users with better service. Alipay is currently the leading third-party payment platform in China. Alipay currently has 800 million registered users, 300 million real-name users, 200 million purse users and 100 million active users according to market data. Alipay retail businesses provide online marketing, offline orders, mobile payment and other services. This article addresses the pain points of the traditional retail industry, put forward how to use Alipay to promote, marketing, acquiring.