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北京大学中文系教授、博士生导师张颐武教授在《全球化的文化挑战》一文结尾中这样写道:“全球化”不是一个普世的福音,它本身是一个巨大的挑战;全球化也不是“历史的终结”的乌托邦,而是我们不得不面对的巨大“问题”。我们既不能简单地抗拒,也不能简单地认同。在批判和反思中探索应该是我们的目标。虽然这种反思和批判面对着巨大的困难。我们会发现中国的前途只能依靠我们自己的明智和敏锐。我的问题是:全球化会把我们带向何方? 本文不是回答张颐武教授的问题,而是试图根据他介绍的“解构主义”“新美学”观点分析“博客文化”特征。在展开论述之前,先定义几个各词的含义: “新媒体”这个词是联合国教科文组织在1998年提出的,所谓的新是和旧相比较而言的,“旧媒体”指传统媒体,报纸广播电视等,“新媒体”指互联网。“传统媒体”主要是以文字、图片、声音和流动的画面作为它的传播的一种载体方式,“互联嘲”作为一种多媒体,兼并了传统的三种媒体即文字、图片、声音和画面,它是一个多媒体的形态。“博客文化”是指“互联网”中的一种网络发表——Weblog(中译名之一“博客”)作为一种文化形态加以考察,它是“网络文化”的一种。“新美学”指把传统美学从神坛上请了下采,把大众生活中的美学理论化、高雅化
Professor Zhang Yiwu, a professor of Chinese language at Peking University and doctoral tutor, wrote at the end of his article “The Cultural Challenges of Globalization”: “Globalization” is not a universal gospel. It is a huge challenge in itself; globalization is not “ The end of history ”, but a huge“ problem ”that we have to face. We can neither simply resist nor simply agree. Exploring in criticism and reflection should be our goal. Although this reflection and criticism face enormous difficulties. We will find that the future of China can only depend on our own wisdom and acumen. My question is: Where does globalization lead us? This essay does not answer the question of Professor Zhang Yiwu, but tries to analyze the characteristics of “blog culture” from the point of view of “deconstruction” and “new aesthetics” that he introduces. Before proceeding with the discussion, we first define the meaning of several words: The term “new media” was proposed by UNESCO in 1998. The so-called new is compared with the old one. The “old media” means the traditional media , Newspapers and radio and television, etc., “New Media” refers to the Internet. “Traditional media” mainly uses texts, pictures, sounds and pictures as a medium for its dissemination. “Internet ridicule” is a kind of multimedia that merges the traditional three media, namely, texts, pictures, sounds and pictures It is a multimedia form. “Blog culture” refers to a web publication in the “Internet” - Weblog (one of the Chinese translation “blog”) as a cultural form to be examined, it is a “network culture.” “New Aesthetics” refers to the traditional aesthetics from the altar invited down the mining, the public life of aesthetics theory, elegant