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当前已经是一个全球信息化时代,科学技术的进步推动了网络媒体的发展,人类的生活发生了翻天覆地的变化。在信息高度膨胀发展的时代社会中,媒体时代给人们的日常生活带来了诸多便利,尤其表现在信息传递方面。融媒体的出现颠覆了传统信息传播的形式,使传统广播诸多弊端显露无遗。在融媒体时代下,传统广播媒体面临着诸多挑战,鉴于此,本文研究中就融媒体时代下传统广播与新媒体的融合发展问题作以下几点分析探讨。
At present, it is already a global information age. The progress of science and technology has promoted the development of online media and the world has undergone tremendous changes. In the era of highly developed information society, the media age has brought many benefits to people’s daily life, especially in the aspect of information transmission. The emergence of financial media subverts the traditional forms of information dissemination, revealing the many shortcomings of traditional broadcasting. In the era of financial media, traditional broadcast media faces many challenges. In view of this, the following studies on the integration and development of traditional radio and new media in the era of financial media in this paper are conducted.