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内容简介:人类历史上,财富形式持续演变,从石头、贝壳、牛羊、金银等有形资产,发展到股票、债券、发明、专利、品牌、商标等无形资产。大数据时代,数据资产是放在所有人面前的全新机遇,如何定义,怎样把握?工欲善其事必先利其器,数据资产管理能力将是企业、组织、个人,甚至是国家,借助数据资产决胜未来之关键。
In human history, the form of wealth continues to evolve from intangible assets such as stones, shells, cattle and sheep, gold and silver to intangible assets such as stocks, bonds, inventions, patents, brands and trademarks. In the era of big data, data assets are a brand new opportunity for all. How to define and how to grasp it? For those who want to be good, they must first make profits. Data asset management will be enterprises, organizations, individuals and even countries. Data assets determine the future of the key.