基层群众文化活动是满足群众精神文化需求的主要形式。本文主要分析了基层群众文化活动的问题与不足,阐述了基层群众文化活动组织与辅导的重要性,同时提出了基层群众文化活动组织与辅导的有效策略。 Grass-roots mass cultural activities are the main forms of meeting the needs of the masses’ spiritual culture. This paper mainly analyzes the problems and deficiencies of grass-roots mass cultural activities, expounds the importance of organizing and counseling grass-roots mass cultural activities, and puts forward effective strategies for organizing and counseling grass-roots mass cultural activities.