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传统媒体时代受众的信息接触形式已经颇为丰富,互联网的发展让受众的信息接触渠道更多元,接触行为更具主动性。信息爆炸时代来临,媒体、自媒体并行发展。面对如此丰富的信息接触渠道或方式,探究受众如何在庞杂的信息和渠道中进行筛选、接触颇具意义。因此,本研究主要关注大学生这一年轻群体在互联网时代的渠道选择和接触形态。根据对24名大学生的深度访谈,本文主要从新闻信息这一侧面,解剖大学生对这类信息的接触特点。
The forms of information contact with the audience in the traditional media era have been quite abundant. The development of the Internet has made the audience’s channels of information contact more diverse and the contact behavior more initiative. The era of information explosion, the media, since the parallel development of the media. The face of such a rich channel of contact with information or ways to explore how the audience in the complex screening of information and channels, contact makes sense. Therefore, this study mainly focuses on the channel choice and contact form of this young group of college students in Internet age. Based on the in-depth interviews with 24 college students, this paper analyzes the characteristics of college students’ exposure to this kind of information mainly from the aspect of news information.