技术变革在不断推动和改变着媒体形态,并带来传播格局的变化。目前,我国已经进入了全媒体时代,媒体转型成为传媒业界和学界的热点词汇。在此背景下,传统媒体寄希望于通过转型实现传播力再造,以增强影响力,新媒体则希望依托技术的力量增强公信力。 Technological change is constantly pushing forward and changing the shape of the media and bringing about changes in the distribution pattern. At present, our country has entered the era of all media, and media transformation has become a hot word in media industry and academia. In this context, the traditional media hopes that through the transformation of transmission to achieve reengineering, in order to enhance its influence, the new media is hoping to rely on the power of technology to enhance credibility.