“本土品牌要生存发展,就要根据消费者的需求,从各个企业自己的实力和特点来进行定位。大企业要研究大企业的做法,小酒庄要研究小酒庄的特点。”在刚刚结束的全国两会上,全国人大代表、张裕葡萄酿酒股份有限公司总经理周洪江在参加2017两会高端访谈时阐述了自己的观点。当前,中国的市场正在慢慢进入质量时代,张裕作为中国历史最悠久的葡萄酒和白兰地生产企 “The survival and development of local brands must be based on the needs of consumers, from the strengths and characteristics of each company to carry out the positioning. Large companies to study the practice of large companies, small winery to study the characteristics of the small winery.” At the just-concluded two sessions of the National People’s Congress, Zhou Hongjiang, deputy to the National People’s Congress and general manager of Changyu Grape Wine Co., Ltd., elaborated on his views during the high-level interviews held at the 2017 South China Conference. At present, the Chinese market is slowly entering the era of quality. Changyu is the oldest wine and brandy production enterprise in China.