世纪是知识经济的时代，这一观点已被社会各行各业的变化所证实，而对于我们平时熟知的营销概念，也正日益受到新潮流的挑战。因为在21世纪，传统的产品将逐步被知识型产品所替代，从发展潮流看，全功能产品、绿色产品、太空产品、保健产品、网络产品将成为21世纪的主流产品。? The century is the era of knowledge-based economy. This view has been confirmed by the changes in all walks of life in society. It is also increasingly challenged by the new trend of marketing concepts that we are familiar with. Because in the 21st century, the traditional products will be gradually replaced by knowledge-based products, from the development trend, full-function products, green products, space products, health products, networking products will become the mainstream products of the 21st century. ?