随着我国社会主义市场经济体制的不断完善以及改革开放的不断深入发展,加快了我国企业的发展进程,市场竞争也逐渐激烈。于是企业都开始建立各具特色的企业制度,形成了各自的企业文化,以优质服务为核心来应对激烈的市场竞争,坚持以人为本的电力营销策略,建立一流营销队伍。以营销文化来提高营销队伍战斗力和服务水平,以营销文化激发营销工作发展动力,推动电力企业的发展。 With the continuous improvement of China’s socialist market economic system and the continuous deepening of the reform and opening up, the process of the development of the enterprises in our country has been accelerated and the market competition has also become fiercer. So companies are beginning to establish their own distinctive enterprise system, formed their own corporate culture, with quality service as the core to cope with the fierce market competition, adhere to the people-oriented electricity marketing strategy, the establishment of first-class marketing team. Marketing culture to improve marketing team combat effectiveness and service levels, marketing culture to stimulate the development of marketing efforts to promote the development of power enterprises.