一个好的广告创意不一定能获得广告大战的胜利,但一个出色的创意表现却能使广告活动一举成功,因为创意的最终结果依赖于广告创意的表现。电视广告表现与电视广告创意是相辅相成的关系,也可以说是内容与形式的关系。由于广告创意是带着广告策划的指令进行的,所以广告创意的表现也就是广告创意的 A good advertising idea may not necessarily win the war on advertising, but a great creative performance can make a successful advertising campaign, because the final result of the creative depends on the performance of creative advertising. Television advertising performance and television advertising is a complementary relationship, it can be said that the relationship between content and form. As creative advertising is carried out with advertising planning instructions, so the performance of creative advertising is also creative