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在新媒体时代,纸媒受到前所未有的冲击,而文艺副刊也到了被迫革新的临界点。文艺副刊面临着自身内容不突出、受众阅读习惯的转变、社会整体文化氛围影响等挑战。如何实现文艺副刊的“突围”?这是本文的研究重点。经过研究,本文得出了文艺副刊的应对策略,即提升内容趣味性、生活性、接近性,利用新媒体资源进行优势整合,秉持“大副刊”办报理念等。
In the new media era, paper and media have been hit harder than ever before, and art supplements have reached the critical point of being forced to innovate. Literary supplements face challenges such as lack of self-content, changes in the audience’s reading habits, and the impact of the overall cultural atmosphere in society. How to realize literary supplement “Breakthrough ” This is the focus of this article. After researching, this paper concludes the strategy of literary supplements, that is, enhancing the content’s interestingness, life style and closeness, utilizing the new media resources for the superiority integration, upholding the concept of running newspaper and so on.