向国外市场扩展业务并不容易,有些公司经常把战线拉得过长,结果浪费了大量的财力和资源,其动机仅仅为了能挤进目标市场,占据小得可怜的市场份额。总部设在德国北莱茵威斯特法伦州的麦德龙公司在国际化方面提供了成功的榜样。由于其注重企业内部的增长,绕过了上述误区,结果赚取? It is not easy to expand the business to foreign markets. Some companies often take the front line too long. As a result, they are wasting a lot of money and resources. Their motivation is to squeeze into the target market and occupy a small market share. Metro Corporation, headquartered in North Rhine-Westphalia, Germany, offers a successful example of internationalization. Because of its focus on internal growth, bypassing the above errors, the result earned?