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旅游纪念品是旅游产业的重要组成元素,展现了旅游地独特的文化和地域特色,对促进当地旅游业发展具有积极作用。哈尔滨作为具有浓郁地域与文化特色旅游资源的北方重要旅游城市,随着旅游业的发展,旅游纪念品市场存在着一些问题,如产品缺乏地域文化特色,无法满足消费者需求,质量差、档次低等现状。鉴于此,文章提出了增强地域文化内涵、以需求为导向、塑造品牌的旅游纪念品开发原则,以期提升哈尔滨纪念品产业格局,促进当地旅游业健康发展。
Tourist memorabilia is an important component of the tourism industry, showing the unique cultural and geographical features of the tourism destination and playing an active role in promoting the development of the local tourism industry. Harbin, as an important tourist city in northern China, has rich geographical and cultural tourism resources, with the development of tourism, there are some problems in the tourism souvenir market. For example, the products lack the characteristics of regional culture, can not meet the needs of consumers, have poor quality and are of low grade status quo. In view of this, the article puts forward the principle of developing tourist souvenirs with the connotation of regional culture, demand orientation and brand building in order to enhance the pattern of Harbin souvenir industry and promote the healthy development of local tourism.