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目前高职高专的市场营销专业的实践教学里普遍存在的问题有:实践教学形式主义,没有实际内容;实习实训基地开拓难等问题。究其原因,主要是因为教学理念偏差、教学没有特色、缺乏有效的教学工具辅助等。WBSA理论是相对比较新颖的理论体系,OK策划工具是企业里逐步普及的决策工具之一,同时也可以用作教学辅助工具。市场营销专业培养结合WBSA理论和OK策划工具,将大大改善市场营销专业在培养过程中出现的问题。
At present, the common problems in practical teaching of higher vocational colleges are as follows: practice teaching formalism, no practical content; internship training base difficult to develop and so on. The reason is mainly due to the deviation of teaching philosophy, teaching no characteristics, the lack of effective teaching aids and so on. WBSA theory is relatively new theoretical system, OK planning tools are gradually becoming one of the decision-making tools in the enterprise, but also can be used as teaching aids. Marketing professional training combined with WBSA theory and OK planning tools, marketing professionals will greatly improve the problems in the training process.