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在经历2011政务微博元年后,2012年我国政务微博发展已进入务实应用新阶段。本文采用实证分析法,分析对比两年的新浪网综合档案馆政务微博数据,通过活跃度、影响力、命名与形象标识、服务内容分析用户的变化,并指出目前普遍存在的意识淡薄、内容缺乏亲和力、缺少运营理念等问题。论述了综合档案馆利用政务微博开展公共服务的意义,并针对当前存在问题提出转变思想、规范经营、整合资源、加强内容建设等建议。
After going through the first year of 2011 administration microblogging, in 2012, the development of China’s government affairs microblogging has entered a new phase of pragmatic application. In this paper, Empirical Analysis is used to analyze and compare the data of two years ’Sina Weibo Archives Government Weibo data, analyze the users’ changes through activity, influence, naming and image identification, service content, and point out the prevalence of weak awareness and content Lack of affinity, lack of operational philosophy and other issues. This paper discusses the significance of the integrated archives in utilizing government micro-blog to carry out public services, and puts forward suggestions on how to change public opinions, standardize management, integrate resources and enhance content construction in light of the existing problems.