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校企合作是高等职业教育人才培养的必然选择,探索研究有效的校企合作营销人才模式是培养高素质技能型营销人才的必然要求。通过整合职业院校和企业资源,校企共同培养营销人才培养模式,能够提高人才培养质量,满足企业对人才的需求,发挥资源的利用效率,实现校企互利共赢。
The cooperation between school and enterprise is the inevitable choice for talents training in higher vocational education. It is an inevitable requirement to explore effective marketing cooperation between school and enterprise in order to cultivate high quality skilled marketing talents. Through the integration of vocational colleges and enterprises resources, school-enterprise training of marketing personnel training model, to improve the quality of personnel training to meet the business needs of personnel, make full use of resources, efficiency and achieve mutual benefits and win-win school.