所谓跨文化交流是指一种文化背景的人或群体与另一种文化背景的人或群体所进行的交流。当具有同种文化背景的人群在交流时,由于他们都有相同或相似的信仰、价值观和准则,即他们有相同的文化模式,因此他们的交流是容易的。而在没有相同文化背景的时候,对于某些意思的理解就容易出现障碍甚至误解。 Intercultural communication refers to the exchange of people or groups of one cultural background with other people or groups of different cultural backgrounds. When people of the same cultural backgrounds communicate, they have easy communication because they all share the same or similar beliefs, values ​​and norms, ie they share the same cultural model. In the absence of the same cultural background, the understanding of certain things is prone to obstacles or even misunderstandings.