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在上海,晚报市场上主要是解放日报报业集团旗下的《新闻报》系列报纸针对《新民晚报》展开的竞争。《新闻报》系列包括《新闻晨报》、《新闻午报》、《新闻晚报》三份报纸,《新闻晨报》是上海早晨零售量最高的日报之一;《新闻午报》登载了上海独一无二的各地卫视节目表;《新闻晚报》自称新一代都市晚报,“更好看,更好用”是它的目标。虽然从目前的格局来看,《新闻报》还不能动摇《新民晚报》的老大地位,但是从其节节上升日益逼近《新民晚报》的广告量来看,新闻报系列前途无量。虽然晚报的竞争影响到的读者最多,但是如果就竞争程度来看,上海市内的三份文化娱乐周报《申江服务导报》、《上海星期三》、《上海一周》之间的竞争才是最为激烈的。
In Shanghai, the evening newspaper market mainly consisted of the “Newspaper” series of newspapers under the Jiefang Daily Newspaper Group’s competition for the Xinmin Evening News. “News” series includes “Morning News”, “Newsday”, “Evening News” three newspapers, “Morning News” Shanghai morning retail volume is one of the highest daily newspaper; “Newspaper” published in Shanghai unique TV programs throughout the table; “Evening News” claiming to be a new generation of urban Evening News, “a better look, better use” is its goal. Although the “Newspaper” can not shake the position of the chief executive of Xinmin Evening News from the current pattern, the news newspaper series is of great potential in view of its steadily rising popularity with the Xinmin Evening News. Although Evening News’s competition has the most influence on readers, the competition among Shanghai’s three weekly cultural and entertainment weekly newspapers, Newspaper Shanghai, Shanghai Wednesday, and Shanghai Weekly, is the most competitive intense.