广西卫视女性频道,以有限的可调度资源,在全国省级卫视中间打出了相当独特响亮的品牌,并且取得了很好的市场收益。这其中有有益的经验,也有存在的问题。本文将分析其中的得失,并对电视频道专业化操作过程中面临的一些困境提出解释和分析。专业化的发展背景针对电视台进行的媒体策划和专业咨询已经在过去的若干年里悄然发展到相当大的规模。专家的策划会和专题研讨会成为很多电视台必做的功课之一。这是一种很特殊的现象,因为如果考虑到绝大多数 Guangxi TV female channel, with limited resources can be scheduled in the middle of the provincial satellite TV played a very unique and loud brand, and achieved good market returns. There are useful experiences and problems. This article will analyze the pros and cons and explain and analyze some of the predicaments faced during the professional operation of television channels. Professional Development Background Media planning and professional consulting for television stations have quietly evolved to considerable size in the past few years. Expert planning meetings and seminars have become a must for many television stations. This is a very special phenomenon, because if you consider the vast majority