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传统媒介在过去发挥着非常重要的作用,但是在当今社会,传统媒介面临的挑战也越来越多。探析传统媒体如何增强话语权,目的也在于通过探析达到使传统媒体继续发挥引领舆论导向、树立公信力和传播社会正能量的积极作用。本文从传统媒体在新媒体浪潮下的生存现状入手,然后着重分析了在新媒体浪潮下增强传统媒体话语权的现实意义。在这个基础上,本文就如何有效增强传统媒体的话语权也提出了相应的策略。
Traditional media played a very important role in the past, but in today’s society, the challenges facing traditional media are also increasing. The purpose of exploring how to enhance the voice of the traditional media is to achieve the active role of the traditional media in continuing to give play to leading the media, establishing credibility and spreading the positive energy of the society. This article begins with the survival of traditional media under the tide of new media and then analyzes the practical significance of enhancing the discourse of traditional media under the tide of new media. On this basis, this article puts forward corresponding strategies on how to effectively enhance the discourse power of traditional media.