传播渠道对现代传媒市场的推动和提升不仅体现在媒体内容可以更加顺畅、便捷、及时地触达受众,让媒体传播的伴随性和移动性得以彰显,从而让现代传媒渗透到社会生活的各个角落。在媒体传播的历史上,从来没有像今天这样因为现代信息技术、网络技术和传输技术的快速发展而导致传媒市场如此的繁荣和精彩,甚至有些目不暇接。当今媒体市场和媒体产业的巨大变革是由于技术推动和传播渠道的立体、丰富、多元化的助推。当今的中国媒体传播市场,资本的参与热情和政策的引领起到了推 The promotion and promotion of modern media market by means of communication channels is not only reflected in that the media content can be more smoothly, conveniently and timely touched by the audience, so as to make the media’s concomitance and mobility manifest, so that the modern media can penetrate every corner of social life . In the history of media communications, the media market has never been so prosperous, splendid or even daunting as today because of the rapid development of modern information technology, network technology and transmission technology. The great changes in today’s media market and media industry are due to the three-dimensional, rich and diversified boost of technology promotion and communication channels. Today’s Chinese media market, the enthusiasm for capital participation and policy guidance played a push