目前,中国是全球最大的互联网市场,拥有6.49亿的网络视频用户,其中接近60%的用户使用移动终端收看视频。互联网时代,整个社会信息传播生态系统正经历着深刻的改变和调整,社会传播方式和公众接受习惯、用户需求也呈现出新的特征。深入探讨互联网带来的这些变化,对于理解“互联网时代”的传播逻辑,探讨如何推进积极、良性的“互联网”信息与舆论传播生态建设,尤其在各种网络视频层出不穷、互联网电视份额明显增加的 At present, China is the largest Internet market in the world with 649 million online video users, of whom nearly 60% use mobile terminals to watch videos. In the Internet era, the entire social information dissemination ecosystem is experiencing profound changes and adjustments, social communication methods and public acceptance habits, and user needs also show new characteristics. In-depth discussion of these changes brought about by the Internet is of great help in understanding the propagation logic of the “Internet age” and exploring ways to promote positive and benign “Internet” information and public opinion propagation and ecological construction. In particular, Internet video The share has increased significantly