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本文关注了人声音色在媒体音乐领域中的实际应用,以具体的例子,探讨了人声音色在广告歌曲中的三种表现功能:点明“歌唱者”的身份、营造恰当的空间氛围、蕴涵产品的地域与时代特征。作者表明,这些功能的发挥既是一个信息告知的过程,也是一个激发受众审美体验,从而将正面情感投射到产品上,以取得良好广告效果的过程。
This paper focuses on the practical application of human voice in the field of media music. With concrete examples, this paper explores the three performance functions of human voice in commercial songs: identifying the identity of “singer” and creating proper space Atmosphere, implication of the geographical and temporal characteristics of products. The authors show that the functioning of these functions is both a process of informing information and a process of stimulating the audience’s aesthetic experience to project positive emotions onto the product to achieve good advertising results.