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“2014年对于医药电商来讲,可谓是冰火两重天。首先是广州10家网上药店违规销售处方药被罚,随后又传网上药店必须自己配送,从而导致很多网上药店几乎要改行。接着便是出了一个征求意见稿,说网售处方药全面放开,而放开的结果却是医药电商的江湖要大乱,品牌企业、品牌产品未来会大乱。”廖光会的开场白提出了一个现在医药电商面临的两难问题。总结起来一句话:不放开,干不了,放开,又太乱。而从不放开到放开的节点就是今年5月28日公布的《互
“In 2014, for the pharmaceutical e-commerce, it can be described as a mixed bag. The first is 10 online pharmacies in Guangzhou illegal sale of prescription drugs was fined, and then again online pharmacies must be their own distribution, resulting in a lot of online pharmacies almost diverted. It is out of a draft, said the sale of prescription drugs in full swing online, but the result is let go of the pharmaceutical ecommerce rivers and lakes to chaos, brand companies, branded products will be the future chaos. ”Liao Guanghui’s opening presents a now Medical e-commerce is facing the dilemma. To sum up a sentence: do not let go, can not do it, let go, too messy. And never let go to the node is released on May 28 this year, "mutual