近年来,诸如数据仓库(Data Warehouse),数据挖掘(Data Mining)和广告活动管理(Campaign Management)技术的进步使关系营销成为了零售商们的新宠。而这些统称为客户关系管理(CRM)的方法为零售企业开创了一个能够获得竞争优势的新领域。特别是通过数据挖掘技术,从大型数据库的组织中提取隐藏的预测信息,可以识别有价值的客户,预测客户未来的行为,进而使企业能够做出积极的、知识驱动的决策。在以前,用数据回答业务问题,是一件费时费力的事情。而在今天, In recent years, advances in technologies such as Data Warehouse, Data Mining and Campaign Management have made relationship marketing a new favorite for retailers. These collectively referred to as customer relationship management (CRM) approach for the retail business to create a new area to gain a competitive advantage. In particular, by extracting hidden forecast information from large database organizations through data mining techniques, valuable customers can be identified and future customer behavior predicted, enabling them to make positive, knowledge-driven decisions. In the past, answering business questions with data was a time-consuming and labor-intensive task. Today,