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本研究通过网络问卷调查,对中国国际广播电台网站“国际在线”部分语种在线音频节目的国际受众进行了探索性考察,内容主要包括国际受众的人口统计学特征、媒介使用模式与动机、节目满意度以及对中国国家形象的认知和评价。作为对国际受众的试验性研究,本文有助于学界增进对国际受众行为模式的认知,还可以为国际传播从业者改进传播手段、调整传播内容、提高传播效果提供参考。
This research explores the international audiences of online audio programs in some international languages of China Radio International through the network questionnaire survey, including the demographic characteristics of international audiences, media usage patterns and motives, Program satisfaction and awareness of China’s national image and evaluation. As a tentative study of international audiences, this article helps academics to improve their understanding of international audience behavior patterns, and also provides reference for practitioners in international communication to improve their means of communication, readjust their content and improve their communication effects.