广告目标传递毓婷的品牌理念和内涵,进一步提升年轻受众对于品牌的认知及好感度,扩大品牌影响力,同时挖掘年轻创意,借助年轻人的力量实现品牌内涵再升级。策略亮点借助学院奖的平台,通过线上传播+线下巡讲与年轻人直面对话,通过收集创意作品洞察年轻人的内心世界,助力品牌年轻化发展。 Advertising goals pass Yuting brand concept and content to further enhance the awareness of the young audience for brand awareness and goodwill, expand brand influence, while mining young ideas, with the help of young people to achieve brand content and then upgrade. Strategic Highlights Facilitate dialogue with young people through online communication and online offline lectures with the help of the Academy Awards. By collecting creative works, they can gain insight into young people’s inner world and help rejuvenate their brands.