随着农资产品的促销方式越来越先进,越来越接近终端用药的农民朋友,田间产品(品牌)推广逐渐为各个厂家和经销商所利用。如何做好产品和品牌的田间推广,其实并非一件易事,结合笔者在田间做产品和品牌推广的切身体会及向一些厂家基层促销员学习的经验,现做一个总结和大家分享。 As the marketing methods of agricultural products become more advanced and more and more close to the end users of farmers, field products (brand) promotion is gradually used by various manufacturers and distributors. How to do a good job of product and brand promotion in the field is actually not an easy task. Combining with the author’s personal experience of doing product and brand promotion in the field and learning from some factory grassroots promoters, I will make a summary and share with you.