当公共资源变为垄断资源,当共享变为独占,中小企业的出路在哪里?渠道本来是公共资源,但随着方便面行业过早进入垄断,“康师傅”一支独大,渠道垄断现象越来越严重。为保持高速增长,2008年“康师傅”提出了“品牌下乡”和渠道二次精耕,开始用“福满多”、“好滋味”大力度进军农 When public resources become monopolized resources, when sharing becomes monopolized, where is the outlet for SMEs? Channels were originally public resources, but with the premature entry into the monopoly industry, “Master Kong” getting more serious. In order to maintain rapid growth, in 2008, “Master Kong” put forward “Brand Going to the Countryside” and channel intensive cultivation twice, and began to make great efforts to enter the agriculture field with “Fundamentals” and “Good Taste”