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随着儿童影像以前所未有的频度与聚焦度出现在各类视像媒介上,对于童年影像的消费构成了当下电视传播中娱乐文化的又一道新奇的景观。当代传媒娱乐界大肆发掘并利用了童年意象所具有的观赏性、夸示性和情色性内涵。消费文化对于童年景观的过度开采反映出亟待关注的当下童年观问题,并对现实儿童的自我认同和成长产生了消极的影响。正确认识和应对当前电视传播中的童年景观消费现象,需要来自相关责任机构的必要干预和引导,更需要一种面向公众的童年观和媒介教育的普及。
With the unprecedented frequency and focus of children’s images appearing in various video media, the consumption of childhood video constitutes another novel landscape of entertainment culture in the current television broadcasting. Contemporary media and entertainment industry to explore and make use of childhood images with ornamental, exaggerated and erotic connotation. The over-exploitation of childhood landscape by consumer culture reflects the current issue of childhood view which urgently needs attention and has a negative impact on the self-identity and growth of realistic children. Correctly understanding and coping with the phenomenon of childhood landscape consumption in the current television broadcasting needs the necessary intervention and guidance from relevant responsible agencies, and more needs a public view on childhood and the popularization of media education.