特许经营实质是一种无形资产的交易。从作为交易形式的市场与企业两种组织形式来看 ,需要考虑交易费用的影响。本文试图用间接定价原理讨论特许经营的组织形式特点 ,并结合规模报酬、租金的概念以此作为对特许经营产生效益原因的理论分析。 The essence of franchising is a transaction of intangible assets. From the two forms of market and enterprise, which are the forms of transactions, the impact of transaction costs needs to be considered. This paper attempts to discuss the characteristics of the franchising form of organization by means of indirect pricing theory, and combines the concept of scale remuneration and rent as a theoretical analysis of the causes of franchising.