游客是导游词的主要听众,是导游词的第一接受者和欣赏者。导游词的创作要突出游客意识,一切从游客的角度出发,确定讲什么、何时讲、怎样讲。游客去旅游,主要是为了休闲放松和享受快乐,因此,导游员应在分析游客心理的基础上,尽量满足游客的心理需求。导游词要富有知识性、趣味性、可听性,使游客在游览的过程中不仅身心愉悦,而且减轻旅途疲劳,从而达到“欢声笑语话桑麻,春风化雨入心头”的表达效果。大体说来,导游词创作要注意 Tourists are the main audience of the guide word, which is the first recipient and admirer of the guide word. The creation of the guide word should highlight the tourist awareness, everything from the tourist’s point of view, to determine what to say, when to say, how to say. Visitors to travel, mainly to relax and enjoy the joy of leisure, therefore, guides should be based on the analysis of tourists psychology, try to meet the psychological needs of tourists. Tourist guide words to be informative, interesting, audibility, so that tourists not only in the process of experiencing pleasure, but also to reduce travel fatigue, so as to achieve “laughter Sangma, spring weather into the heart ” expression effect. In general, guide word creation should pay attention to