突发事件因其事发突然,短时间内各方力量交集,矛盾尖锐对立,各类媒体密切关注,往往对政府的常态管理提出很大的挑战。如果媒体应对和舆论引导工作失策,很可能会大幅度降低公众对政府工作的评价。2012年3月16日江苏省滨海县新滩盐场附近海滩有4头抹香鲸搁浅。事件发生后,每天吸引成千上万群众前 Sudden events because of its sudden, a short period of time the intersection of the strength of all parties, contradictory sharp opposition, all kinds of media to pay close attention to, often on the government’s normal management presents a great challenge. If the media respond to public opinions and guide the work of making a mistake, it is likely to drastically reduce the public’s assessment of government work. March 16, 2012 There are 4 sperm whales stranded on the beach near Xintan saltworks in Binhai County, Jiangsu Province. After the incident, tens of thousands of people are attracted daily before