“三农”问题是中国的根本问题,近几年受到了党和政府的高度重视。作为现代社会的强势媒体,中国的各级电视台有责任、有义务也有能力办好对农节目,为农民服务。然而,现实中的对农电视节目存在着数量少、品种单一、针对性差、质量低劣等问题。个中原因笔者认为有以下几个方面: The issue of “agriculture, rural areas and farmers” is a fundamental issue for China and has been highly valued by the party and government in recent years. As a powerful media in modern society, television stations at all levels in China have the responsibility, the obligation and the ability to run agricultural programs and serve the peasants. However, in reality, there are a few problems with agricultural television programs such as a small number of varieties, a single variety, poor pertinence, and poor quality. The reason I think the following aspects: