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没有调查就没有发言权。在多措并举抓好品牌培育第一要务的实践中,益阳市烟草公司将市场调研作为重要措施之一,通过掌握终端资源,明确终端服务需求,不断优化“金字塔”体系建设,畅通品牌成长通道。开展有质量的终端服务需求调研2012年6-7月,益阳市公司围绕客户基础信息、终端资源现状和服务需求扎实开展调研,按市场类型、客户业态和级别抽取调查样本8205户,共收回有效问卷8170份,
No investigation, no right to speak. In the practice of taking measures to simultaneously take the first priority of brand cultivation, Yiyang Tobacco Company takes the market research as one of the important measures. By grasping the terminal resources and specifying the demand for terminal services, the Company continuously optimized the construction of the “pyramid” system and unblocked the brand Growth channel. Carrying out Quality Terminal Services Demand Research In June-July 2012, Yiyang City Company carried out research on the basic information of customers, current status of terminal resources and service demand, and collected 8205 survey samples according to market type, customer format and level, and collected a total of valid Questionnaire 8170 copies,