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中国汽车企业社会责任现状之二:起步企业第一提及率与总提及率都较低,外界对其CSR项目基本没有认知与印象,这部分企业大多为市场弱势的合资品牌与自主品牌本调查中,我们借鉴品牌知名度调研中的三次提及率方法来对各企业CSR口碑进行定量衡量。从调查结果来看,大概可以分为以下几类。标杆企业:第一提及率与总提及率都较其他企业有明显优势,媒体对其多个CSR项目印象深刻。如华晨宝马的儿童安全训练营、中国文化之旅及爱心基金都为媒体所熟知。
The second status quo of CSR in China’s auto industry: The first mentioned rate and the lowest rate in start-up enterprises are all low. There is basically no perception and impression from the outside world about its CSR projects. Most of these enterprises are the joint-venture brands and self-owned brands with weak market In this survey, we used the three reference methods in the brand awareness survey to measure the CSR reputation of each company. From the survey results, probably can be divided into the following categories. Benchmarking companies: The first mention rate and the total mentioning rate have obvious advantages over other companies, and the media is impressed with many of its CSR projects. For example, BMW Brilliance’s Child Safety Training Camp, Chinese Culture Tour and Love Fund are all well known to the media.