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人类社会正进入到体验经济时代。旅游是一种天然的体验活动,旅游活动的目的是为旅游者创造一次难忘的经历。大同作为山西省内历史悠久、地理位置独特、旅游资源丰富、旅游环境得天独厚的地区,经过努力,已形成了以历史文化名城为依托、云冈石窟为标志的版块化发展格局。但是,文化旅游资源为绝对主体,生态旅游产业发展局限性突出的问题仍然非常明显,与现代旅游市场的需求存在一定程度的反差,也制约着大同旅游产业的延伸和优化。因此,研究并提出适应大同市需要的“以能力提升为核心,进一步强化旅游科学研究和旅游教育的投入,深化、细化生态旅游产业发展战略”、“科学规划旅游资源开发利用时序,在考虑人与自然和谐发展的基础上系统发展大同生态旅游产业”、“充分发挥区位优势,在加强基础设施建设的同时,拓展生态旅游产业招商引资思路,形成大旅游发展框架”等生态旅游产业发展对策,对大同旅游产业的持续健康发展具有非常重要的现实意义。
Human society is entering an era of experiential economy. Tourism is a natural experience, the purpose of tourism is to create an unforgettable experience for tourists. As an area with a long history, unique geographical location, abundant tourism resources and unique tourism environment in Shanxi Province, Datong has formed a pattern of development based on historical and cultural relics and a symbol of Yungang Grottoes. However, the cultural tourism resources are the absolute subject, and the outstanding limitation of the ecotourism industry development is still very obvious. There is a certain degree of contrast with the needs of the modern tourism market, which also restricts the extension and optimization of Datong’s tourism industry. Therefore, research and put forward to adapt to the needs of Datong “” to enhance the core competence to further strengthen the tourism scientific research and tourism education investment, deepen and refine the eco-tourism industry development strategy “, scientific planning of tourism resources development and utilization of timing , Taking into account the harmonious development of man and nature based on the systematic development of Datong ecotourism industry ”, " give full play to geographical advantages, while strengthening infrastructure construction, expand ecotourism industry investment ideas, the formation of a large tourism development framework And other eco-tourism industry development measures, the tourism industry in Datong sustainable and healthy development has very important practical significance.