图书营销:他们为什么成功《穷爸爸,富爸爸》、《定位》与《训练销售精英》书籍成功的关键在于他们正确地选择了目标市场并辅之以相应的市场推广策略。图书发行,说到底.有两点是至关重要的,首先是选题与读者定位,其次是营销推广策略。1.选题与读者定位选题的正确与否是书籍发行成功的首要因素,换言之,选题就是书的“卖点”。一般说来,只有满足市场的需求才能产生实际的消费,然而,我国图 Book Marketing: Why They Succeed The key to the success of Poor Dad, Rich Dad, Positioning, and Training Sales Elites books is their right choice of target market with complementary marketing strategies. At the end of the book, there are two things that are crucial: the first is the choice of topic and the reader, followed by the marketing strategy. 1. Topic Selection and Readers Positioning The correct topic or title is the primary factor in the success of the book distribution, in other words, the title is the book “selling point ”. In general, the actual consumption can only be achieved by meeting the needs of the market. However,