【摘 要】
：
伴随着科学技术的不断发展,以互联网为主的新媒体应运而生,其拥有着覆盖范围大,传播速度快等许多优点,人民群众针对时下的新闻热点能够及时进行交流,与此同时新媒体的诞生给
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伴随着科学技术的不断发展,以互联网为主的新媒体应运而生,其拥有着覆盖范围大,传播速度快等许多优点,人民群众针对时下的新闻热点能够及时进行交流,与此同时新媒体的诞生给传统广播电视媒体带来了生存压力。本文详细论述了在新媒体时代下,广播电视媒体舆论引导面临的种种问题,针对这种情况对如何加强广播电视媒体舆论引导能力给出相关的建议与措施。
With the continuous development of science and technology, new media based on the Internet came into being. It possesses many advantages such as large coverage area and fast transmission speed. The masses of the people can exchange timely news hot spots at the same time. At the same time, new media The birth of traditional radio and television media has brought the pressure of survival. This article elaborates in detail the problems facing the public opinion guidance of radio and television media in the new media era and gives some suggestions and measures in view of how to strengthen the guidance capacity of public opinion in radio and television media.
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