2006年1月9日,世界卫生组织《烟草控制框架公约》(以下简称“《公约》”)在中国正式生效,其中第13条及其实施准则规定,每一缔约方应在公约生效后的5年内采取适宜的立法和行政等措施,广泛禁止烟草广告、促销和赞助[1-2]。为了解江苏省成人烟草广告暴露情况及其对吸烟行为的影响,为控烟策略提供依据,于2010年8—11月对江苏省14个监测点抽取的8 400名≥18岁常住居民进行了问 On January 9, 2006, the WHO Framework Convention on Tobacco Control (hereinafter referred to as the “Convention”) entered into force in China. Article 13 and its implementing guidelines stipulate that each Party shall enter into force on the Convention After five years of taking appropriate legislative and administrative measures to ban tobacco advertising, promotion and sponsorship [1-2]. In order to understand the exposure of adult tobacco advertisements in Jiangsu Province and its impact on smoking behavior, this paper provides a basis for tobacco control strategies. From August to November 2010, 8 400 residents aged 18 and above were interviewed at 14 monitoring stations in Jiangsu Province