在分析吉林省长春市休闲观光农业园区发展现状的基础上,根据行业数据统计、文献调查研究以及现场走访的结果,对长春市休闲观光农业园区品牌形象对游客忠诚的影响进行研究,指出经营管理过程中存在的问题,以期对长春市休闲观光农业品牌形象的树立、提高游客忠诚度提供客观科学依据。 Based on the analysis of the status quo of the development of Changchun leisure sightseeing agriculture park in Jilin Province, the author studies the influence of brand image on tourist loyalty in Changchun Leisure Sightseeing Agriculture Park according to the statistics of the industry, the literature investigation and the results of field visits. In the process of problems, with a view to Changchun City, leisure and tourism agriculture brand image to establish and improve visitor loyalty to provide objective and scientific evidence.