今年8月,微博上掀起了ALS冰桶挑战赛的狂潮,中国的科技大佬和明星们纷纷上传自己被冰水浇个透心凉的视频,呼吁大众关心ALS患者。ALS冰桶挑战赛不是第一个另类的慈善活动,但却是最成功的慈善活动之一。其覆盖地域之广,包括欧洲、亚洲、美洲等的许多国家;其参与者之多,从 In August this year, microblogging set off a frenzy of ALS ice bucket challenge, China’s technology chiefs and celebrities have uploaded their own video was poured over the ice and water, appealing to the public concerned about ALS patients. The ALS Ice Bucket Challenge is not the first alternative charity, but it is one of the most successful charities. Its coverage of a wide area, including Europe, Asia, the Americas and many other countries; its many participants, from