主持人:本期开始前,请范云峰老师为我们讲一个故事,作为开篇。范云峰:有这样一个故事很有意思.说的古时有一条街巷有三个饭店.为了能够吸引说服更多的消费者来店就餐.有一家饭店就扯出条幅广告说自己是“全国最好的饭店”.第二个饭店见状.也不甘示弱,打出“本地区最好的饭店”。第三个饭店看到两个同行先后打出争夺消费者的广告.决定也来凑个热闹。它觉得同行两个饭菜质量做得虽然还不错.并且都比较自信.但广告过于夸张.反而使很多客户不相信。于是.它推出自己的广告“本街最好的饭店”.以一个诚实、可信的印象定位于消费者心中.从而博得了消费者的欢心…… Moderator: Before the start of this issue, please Fan Yunfeng teacher tell us a story, as the opening. Fan Yunfeng: There is such a story is very interesting. There is an ancient saying that there are three restaurants in the street. In order to be able to attract more consumers to persuade to come and eat. There is a restaurant advertised banners saying that he is “the best hotel in the country See the second hotel. Not to be outdone, hit the ”best hotel in the region.“ The third restaurant to see two counterparts have hit the consumer ads for the fight. It feels that although the quality of the two meals is not bad, both of them are more confident, but the advertisements are too exaggerated, but many customers do not believe it. So it launched its own advertising ”the best restaurant in the street." With an honest, credible impression in the hearts of consumers, which won the consumer’s favor ......