本报讯重卡市场已经走上规范化的发展道路。在行业竞争日趋白热化、产品普遍同质化的今天,提升服务质量成了蓝海战略。为此,在即将到来的2011上海国际车展上,上汽依维柯红岩将推出服务品牌,提出“不仅要为用户提供高端产品,更要提供高端服务”的发展理念。 Newspaper truck market has embarked on a standardized path of development. In the increasingly intense competition in the industry, the product is generally homogeneous today, improving service quality has become a blue ocean strategy. To this end, in the upcoming 2011 Shanghai International Auto Show, SAIC-Iveco Hongyan will launch service brand, made “not only to provide users with high-end products, but also to provide high-end services ” development concept.