商誉对于企业就像名誉对于个人一样的重要,商誉对于一个企业来说是立足之本。正是由于商誉的重要性,面对越来越多的侵害商誉权的行为,我们更应该加以关注。本文从界定商誉和商誉权入手,分析了商誉权的法律性质以及构成侵害商誉权的要件,对完善商誉权的法律保护提出了一些见解。 Goodwill is just as important to an enterprise as an individual, and goodwill is a foundation for an enterprise. It is precisely because of the importance of goodwill that we face more and more violations of goodwill rights, we should pay more attention. Starting with the definition of goodwill and goodwill, this article analyzes the legal nature of goodwill and the elements that constitute the right to infringe upon goodwill, and puts forward some opinions on how to improve the legal protection of goodwill.