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在中行从事信贷业务和管理工作已十五年,最近才悟出一点道理。做信贷的如何自觉认识营销的意义和内涵?向客户销售什么?怎样经营信贷产品?存款、贷款与结算究竟是什么关系?信贷收益如何体现?怎样才能谋求信贷业务的最大效益?这些问题在计划经济体制下与现阶段社会主义市场经济体制下是完全不能同日而语的。近年来信贷业务开展日益困难,以及广大信贷工作人员思想上的困惑,我想盖出于对信贷也是一种营销行为的认识不足。因为我们
It has been 15 years since I was engaged in credit business and management at the Bank of China. Only recently has I realized that. How do we consciously recognize the meaning and meaning of marketing? What to sell to customers? How to manage credit products? What are the relationships between deposits, loans and settlement? How are the credit benefits reflected? How can we maximize the benefits of credit business? Under the economic system and the present stage of the socialist market economic system can not be the same. In recent years, the increasingly difficult credit business, as well as the majority of credit workers in the ideological confusion, I think out of credit is also a lack of awareness of marketing. because of US