论文部分内容阅读
公众营销服务,商机无限今日之市场,本土即国际,新概念、新技术、新产品、新企业层出不穷,产品生命周期大大缩短,更新换代不断加速,个性化服务内容不断丰富,大规模个性化的营销更加鲜明,新的营销模式和营销手段不断涌现。建立高效完善的信息情报体系,强化驾驭信息和商业创新的能力,以双赢策略建立企业的生存基础,成为全球新一代企业成长的强大动力,这也是中国乃至世界成功企业的核心所在。而营销人则是关键中的关键,他们是企业的火车头,是潮流的把握者和创新的
Public Marketing Services and Unlimited Business Opportunity Today's market is home to international, new concepts, new technologies, new products and new businesses. Its product life cycle is greatly shortened, its replacement is accelerating, the content of personalized service is continuously enriched, and large-scale personalized Marketing more distinctive, new marketing models and marketing tools continue to emerge. Establishing a highly efficient and complete information intelligence system, strengthening the ability to harness information and business innovation, establishing a viable business survival foundation with a win-win strategy has become a powerful driving force behind the growth of a new generation of enterprises worldwide. This is also the core of a successful enterprise in China and the world at large. The marketing is the key to the key, they are the engine of the locomotive, is the grasp of the trend and innovation