论文部分内容阅读
大学校园标识系统,作为校园文化、信息的重要构成部分,它不仅是一种导向的载体,更是学校形象的代表。首先,通过对景德镇陶瓷学院湘湖校区标识系统设计现状进行分析,在对陶院这个中国唯一以陶瓷为特色的多科性高等学校的校园文化有了一定的了解、调研和研讨的过程中,能够较为深入地认识、体会到校园环境标识系统的设计不仅仅是一块导向牌,更是融入环境与建筑中的一件艺术品,因此,校园标识设计应该结合校园景观,并在充分运用行为心理学的基础理论之上,做到与文化、地域相结合,融入更多的人文性与地域性等观点。最后针对景德镇陶瓷学院湘湖校区标识系统存在的问题,提出了相应的设计方法和解决策略,对优化国内校园环境标识设计具有实际意义。
University campus identity system, as an important part of campus culture and information, is not only a kind of guiding carrier but also a representative of the school image. First of all, through the analysis of the current status of the design of the logo system in Xianghu campus of Jingdezhen Ceramic Institute, in the process of researching and discussing the campus culture of Tao Yuan, the only polytechnic institution featuring ceramics in China, A deeper understanding can be realized. The design of the campus environmental labeling system is not only a guide plate, but also an artwork integrated into the environment and architecture. Therefore, campus logo design should combine the campus landscape and make full use of behavioral psychology Learn from the basic theory, to do with culture, geographical integration, into more humanistic and regional point of view. At last, according to the existing problems in the identification system of Xianghu campus of Jingdezhen Ceramic Institute, the corresponding design methods and strategies are put forward, which have practical significance for optimizing the design of campus environmental labeling in China.