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一、中国电视节目走向海外市场成绩显著，形势严峻中国的电视事业开始于1958年，但中国电视以商业方式和较大规模进军国际电视节目市场，却只有短短几年。1992年9月，中央电视台设立电视节目外销办公室，随即组建了“中国电视节目代理公司”和由节目代理公司牵头，41家省级与计
First, China’s television programs have made remarkable achievements in overseas markets. The situation is grim. The television business in China started in 1958, but only a few years have passed since China’s television business entered the international TV market on a commercial scale. In September 1992, CCTV set up a television program sales office and immediately set up a “China Television Program Agency” and a program agent company led by 41 provincial-level agencies